![]() ![]() ![]() ![]() One mistake I see digital designers repeatedly make is using body copy that’s too small. It’s also sometimes expanded to include 96 and 144 pts. You might be familiar with it from the default font size options used in many word processing apps. There’s also a classic typographic scale that’s been used in typographic design for centuries. Following sizing rules like the golden ratio or Fibonacci sequence creates a more aesthetically pleasing appearance. Larger type is generally used for things like titles and headlines, while smaller type is used for body copy, captions, and meta information.īut simply making a font larger doesn’t necessarily create a hierarchy that looks good. The most obvious way to create typographic hierarchy is by using different font sizes for different elements. Each one plays an important role in creating highly readable and user-friendly content. The basic elements of typographic hierarchy include the type size, typeface choice, and things like weight, color, capitalization, and style. It highlights which content is the most important, signaling to the reader what to pay attention to. Without a hierarchy, you get the “wall of text” effect that makes reading difficult.Ĭreating an effective typographic hierarchy involves a few elements that, when combined, create a visually appealing structure for written content that makes it a joy to read. Typographic hierarchy is one of the most important elements of designing written content. It strains your eyes, and makes it hard to understand and figure out what’s important. It’s hard to read, right? I’d bet that you’ve even avoided reading content in that format on more than one occasion. Have you ever tried to read an article or document that just resembled a wall of text? No headings, no titles, no captions, just text. ![]()
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